Don’t say the same thing. Say your thing.

 What’s your thing? What’s the one thing that you do that makes you authentically great? If you don’t know, find it. If you have more than one great thing, rank them in the order of importance to your potential customers… not to you.

Don’t worry about trends or what your competitors are saying or how they’re saying it. Don’t worry about keeping up with the social channels. 

Remember how you acted in high school? Did you act like your authentic self? Why do you think so many people hate reunions. High school is the high-water mark for cringing.

Grow up. Don't go for acceptance. Go for authentic.

Don’t worry. Focus. Do.

Act. Don’t react. Redouble your efforts with singular focus.

What’s your thing?

Does your thing help people? Focus on them.

Listen. Do your thing. Say your thing.

If you do a great thing but you don’t know how to say it, don’t turn it over to your assistant. Hire a pro. It is too important. If you can help someone ease their pain but they don’t know it, you cannot help them and neither you nor your potential customer can thrive.

Do your thing… and do it great. If you need help finding the right customer with your own true voice, hire a true pro. Drop me a line at jhenke@henkeinc.com.

Thanks.