May 21, 2017

Steven Pressfield is a genius and I am a mother-f’n-art-trepreneur.



Steven Pressfield is a genius. He is an accomplished writer of fiction (The Legend of Bagger Vance) and non-fiction (The War of Art, Do the Work). He puts out a weekly e-newsletter called Writing Wednesdays. It comes out on, you got it, every Wednesday. On Friday there is a follow-up by one of his editing and/or publishing friends. If you don’t already get it, GET IT. Whether you think you are a writer or not, you are one. You are writing your own life story, one day/page at a time. Steven’s thoughtful advice and insights will help you produce the most of what you’ve got no matter what you do.

In his most recent post, Steve compares artists/entrepreneurs to mothers. He made me realize that I am an art-trepreneur.  The definition of art is:

the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.

Some of these key words are worth repeating: Creative skill and imagination – appreciated primarily for their beauty or emotional power.

If you don’t connect with your target, you don’t sell. It doesn’t matter what product or service you provide, if you don’t connect emotionally, you won’t sell. People buy on emotion and then rationalize with fact.

That’s why at Henke or rallying cry is: Create. Resonate. Elevate. If you want help making your brand resonate so you can elevate your results, send me an email at jhenke@henkeinc.com.

Thanks Steve … and thanks Mom.