Branding is fluff like survival is fluff.

That’s no bluff. That rhymes with fluff but it’s true.

When everything goes wrong, how do you survive?

When a low cost competitor comes into the market, will you make it without cutting your justifiable prices?

When a recall hits you, how do you take the blow?

When someone attacks you on social media, how do you take it?

The answer to all of the above is by creating and cultivating a strong brand. Your brand is your promise. It’s what people say about you when you’re not in the room. Branding makes you strong.

It’s not easy.

It’s not cheap. 

It might be one fatal blow or it could be chipping away and a long, slow death.

Either way, not having a strong brand will cost you everything.

Branding is survival of the fittest... and the smartest.

If you want to build your strong brand, drop me a line at jhenke@henkeinc.com.

Thanks.