What do Marketing Teams do?

“Thanks, but we have an internal marketing team.”

“What do they do?’

“They handle all of our marketing needs.”

“How?”

“If we need a sign or a flyer or something, they do it.”

“Based on what?”

“Whatever we need.”

“That day?”

“Yes. Or whenever we need something.”

“Those are tactics. What’s your current marketing strategy?”

“I don’t know, but they’re up on the latest social media stuff.”

“Those are more tactics. Who does the strategy?”

“They do what we need, when we need it.”

If this sounds familiar, be alarmed. No successful army goes into battle without a goal, a strategy and then the tactics.

Can you imagine if a leader told the troops to go and win a battle… without a plan of how to do it?

Just win, baby.

That’s more like, “Just cross your fingers, baby.”

If’ you would like to drop me a note about marketing strategy,  send me a note at jhenke@henkeinc.com.

Thanks.