Marketing is about the buzz… not the buzzwords.

The first rule of Marketing… it doesn’t matter.

It doesn’t matter if you know the latest buzzwords.

It doesn’t matter if you don’t know the latest buzzwords.

It doesn’t matter if you know the latest technology.

It doesn’t matter if you don’t know the latest technology.

It doesn’t matter if you don’t know the social media channels.

It doesn’t matter if you know the social media channels.

In marketing a lot of what you don’t know you can figure out.

What you do know can hurt you. You may know buzzwords and bore people to death. You may know technology, but if you don’t know your message, you’ll be found out a lot quicker. You may know social channels but if you don’t respect the platform, you’ll just turn people off faster.

Know your mission. Know your market. Listen to what they need. People are trying to tell you. If you can deliver help, you won’t have to know how to tell people.

If you create value, you will create a buzz. That’s marketing.

If you would like to talk about catching a buzz and sharing it with your target, drop me a note at jhenke@henkeinc.com.

Thanks.