What is Your Brand’s Body Language?

In one of the most-watched (almost 26 million views) TED talks of all-time, Social Psychologist Amy Cuddy said, “We’re fascinated with body language. We’re particularly interested by other people’s body language.”

People make judgments instantly about other people every day.

They do the same thing with brands. Yes, they’re judging you when you don’t even know it.

How do people see your brand’s body language? (Brandy language does not sound quite right.)

Does your logo look at them honestly? Is it simple to understand with nothing to hide? Or, is it cluttered? Badly designed? Hunched over?

Is your brand essence statement clear?

The most interesting thing I took from Amy’s TED talk is that our bodies can change our minds. It’s an internal power struggle.

That’s the key to any marketing – your internal marketing. Is it true? Is it confident? Does your team believe it?

For your body language, you can “open up” for two minutes and it will make a difference in your life. Your brand essence can “open up” your brand.

Give your brand a power pose.

If you’d like to discuss how to open up your brand and your results, drop me a line at jhenke@henkeinc.com.

Thanks.