Brand Loyalty Cuts Both Ways

In many a conversation with CEOs and company presidents, a recurring goal is it to achieve brand loyalty. Everybody wants brand advocates who will stick by them no matter what. Brand advocates will do more than support a brand in which they believe… they will get active, from organizing events to defending their beloved brands when under attack on a social media channel.

Do you want brand activists?

You have to be loyal to your base. As you grow and navigate and basically write the brand story as you enter new chapters, you have to stay loyal to your core supporters.

They loved you when nobody else did. They were out front in their love for you and always had your back.

You owe. You need to be the same brand that they loved from the beginning. You need to stay true to your core values and protect those who loved you. You need to scale your brand and constantly remind yourself of what got you to the promised land.

Your brand fans. Hold them dearly and never let them go. Never miss a chance to show them the love and respect they have earned.

You, the brand, need to be brand loyal. If you remember this one thing, your brand family will always love.

Brand loyalty cuts both ways.

If you want to talk brand loyalty, drop me a note at jhenke@henkeinc.com.

Thanks.