Is Marketing Intangible?

 Can you feel marketing? Touch it? Hold it? Better yet – has it hugged you?

People like to have a hard product to buy, sell or distribute. Solid is good. Solid is comforting. Solid can be, well, boring. Solid is reliable.

Branding is part of marketing. A brand is a promise, the promise you make to your customers, to your fans, to your advocates.

If you think marketing is intangible, ask yourself these questions:

·      Does a competitor with a coupon easily replace you?

·      Does your customer think nothing of switching to a suitable alternative?

·      Is there a suitable alternative?

·      Do you have to discount to make a sale?

·      Are your customers really your advocates?

·      Do they back you up on social media?

·      Does your own team believe in you?

·      Are you irreplaceable?

If you answered yes to all of these questions, marketing is tangible to you. You just don’t realize it yet. The ground you gained is not as solid as you thought.

Marketing and brand building don’t happen overnight.

Inconsistent sales results can make anyone’s stomach growl. That uneasy feeling is the tangible result of lack of marketing…. starting with lack of a strategic marketing plan.

Get in touch with your customers. You will be able to feel it.

If you have any questions, get in touch with me at jhenke@henkeinc.com.

Thanks.