In
my career, I’ve met a lot of smart people. They come from all over. They have
different backgrounds. They have taken different paths and have fascinating
stories to tell.*
Then
why are so many of the stories, blogs, press releases and articles that are
published so, well, boring? Why are so many emails unreadable? Boring may be a
kind word. Unreadable may be a bit unkind.
Committing
an act of grammar-cide would be another way to put it.
Last
night, I met with a client who said a very profound thing, which was, “The
written word is interpreted more literally than the spoken word, and speaks
much more about you than the spoken word. (Insert person’s name here) seems
like such a smart guy, but look at the email that I got from him. It’s really
poorly written. He must not be that smart.”
Amen
to that, brother. In this era of spell check and grammar tools, why is there so
much “not smart” writing out there?
Everyone
thinks that because they can type or text, that they can write.
Writing
has the ability to literally (or literately) communicate how smart you are to
your audience. It is a big deal.
Proof
your writing for more than grammar and spelling. Make sure your writing is well
read. Have someone you can trust to be honest read it.
If
people keep asking you for clarification on your emails or letters, it is a
sign that you are not a good writer. You’re a smart person. Don’t let your
writing betray you.
If
you’re not confident in what you’re writing, call a professional writer. For a quicker response, you could send them a
poorly written email.
Stick
to the phone call.
*Blogger’s Confession:
This is a very biased post.
Full disclosure – I am a writer. I even get paid for it. The only way to
accomplish this is to provide value through the written word.
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