Steven Pressfield is a genius. He is an accomplished writer
of fiction (The Legend of Bagger Vance) and non-fiction (The War of Art, Do the
Work). He puts out a weekly e-newsletter called Writing Wednesdays. It comes
out on, you got it, every Wednesday. On Friday there is a follow-up by one of
his editing and/or publishing friends. If you don’t already get it, GET IT.
Whether you think you are a writer or not, you are one. You are writing your
own life story, one day/page at a time. Steven’s thoughtful advice and insights
will help you produce the most of what you’ve got no matter what you do.
In his most recent post, Steve compares
artists/entrepreneurs to mothers. He made me realize that I am an
art-trepreneur. The definition of
art is:
the expression or
application of human creative skill and imagination, typically in a visual form
such as painting or sculpture, producing works to be appreciated primarily for
their beauty or emotional power.
Some of these key words are worth repeating: Creative skill
and imagination – appreciated primarily for their beauty or emotional power.
If you don’t connect with your target, you don’t sell. It
doesn’t matter what product or service you provide, if you don’t connect
emotionally, you won’t sell. People buy on emotion and then rationalize with
fact.
That’s why at Henke or rallying cry is: Create. Resonate. Elevate. If you want help making your brand
resonate so you can elevate your results, send me an email at
jhenke@henkeinc.com.
Thanks Steve … and thanks Mom.
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